Nitro & Chill

Trade shows are a place to get out your name, products and services to a large number of people
over a multi-day event. Prima Coffee wanted to take full advantage of that as their new line of
nitro coffee kegerators were being released.

With so many people vying for attention at these shows, it was important for them to be able to
catch people’s attention in a creative manner. We decided to design a custom front for the kegerator
that would hopefully garner some attention. Designing a ‘Nitro and Chill’ custom lettered front did just that.

Prima Coffee had a lot of attention and comments about the custom design during the weekend.
Months later, after seeing it online, a California coffee company contacted us and purchased the logo
to include on all of its nitro coffee equipment.